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Intermodal Transportation in the New Normal: Adapting to Changing Business Needs

Intermodal Transportation in the New Normal: Adapting to Changing Business Needs

The COVID-19 pandemic has dramatically reshaped the way we conduct business, and as we enter the “new normal,” it is essential to adapt and optimize our logistics strategies to meet changing business needs. One solution that can help achieve this goal is intermodal transportation. 

Intermodal transportation involves the use of multiple modes of transportation, such as rail, road, air, and sea, to transport goods from the point of origin to the final destination. Instead of relying solely on a single mode of transportation, intermodal transportation combines the strengths of different modes to create a more efficient and flexible supply chain.

Let’s explore the concept of intermodal transportation and provide valuable insights and actionable advice on how to leverage this approach to optimize logistics processes, improve customer satisfaction, and reduce costs.

Benefits of Intermodal Transportation

Cost Efficiency

One of the significant advantages of intermodal transportation is cost savings. By utilizing the most cost-effective modes for each leg of the journey, businesses can reduce transportation expenses. For example, shipping goods over long distances via rail can be more economical compared to using trucks for the entire journey. Intermodal transportation allows businesses to leverage the cost advantages of different modes to optimize their transportation spend.

Flexibility and Reliability

The ability to utilize multiple modes of transportation provides greater flexibility and resilience in the face of disruptions. If one mode experiences delays or disruptions, alternative modes can be employed to ensure timely delivery. This flexibility helps mitigate risks and enhances the reliability of the supply chain.

Environmental Sustainability

Intermodal transportation promotes environmental sustainability by reducing greenhouse gas emissions. Rail and sea transportation are generally more energy-efficient and emit fewer emissions compared to road transportation. By incorporating these modes into the logistics mix, businesses can contribute to a greener future while meeting their transportation needs.

Implementing Intermodal Transportation in the New Normal

Assess Your Supply Chain

Clearly define the goals and objectives of the transition. Determine the reasons for adopting intermodal transportation, such as cost reduction, improved efficiency, or environmental sustainability. These objectives will guide the assessment process.

Create a detailed map of your existing supply chain, including all transportation modes, facilities, and routes. Identify the key stakeholders and the flow of goods from suppliers to customers. This map will serve as a reference point for evaluating the impact of intermodal transportation.

Assess your current transportation requirements and evaluate how intermodal transportation can fulfill them. Consider factors such as volume, weight, distance, and delivery time. Determine the types of intermodal services that best align with your needs, such as truck-rail, truck-ship, or rail-ship combinations.

Evaluate the infrastructure and facilities required for intermodal transportation. Assess the compatibility of your existing facilities, such as warehouses, loading docks, and terminals, with intermodal operations. Identify any gaps or modifications needed to accommodate the new transportation modes.

Understand the regulatory and legal requirements associated with intermodal transportation. Evaluate the impact of regulations on cross-border operations, customs clearance, documentation, and liability. Ensure compliance with applicable laws and regulations in each mode and jurisdiction.

Conduct a comprehensive cost analysis to assess the financial viability of intermodal transportation. Consider factors such as initial investment, operating costs, fuel efficiency, maintenance, and potential cost savings. Evaluate the impact on pricing, contracts, and customer agreements.

Identify potential risks and challenges associated with intermodal transportation, such as delays, damage, theft, or disruptions in the supply chain. Develop mitigation strategies to address these risks, including contingency plans, insurance coverage, and collaboration with reliable partners and suppliers.

Involve key stakeholders, including suppliers, carriers, customers, and employees, in the assessment process. Seek their input, address concerns, and ensure their buy-in for the transition to intermodal transportation. Foster collaboration and open communication channels to facilitate a smooth transition.

Based on the assessment findings, develop a comprehensive implementation plan for transitioning to intermodal transportation. Define the timeline, milestones, and responsibilities. Allocate resources, training programs, and support systems to ensure a successful transition.

Collaborate with Partners

Establish strong partnerships with transportation providers specializing in different modes. Work closely with rail, road, air, and sea carriers to develop efficient transportation routes and ensure seamless coordination between modes. Collaborative relationships will enable you to leverage the expertise and capabilities of each provider, optimizing your logistics processes.

Embrace Technology

To effectively implement intermodal transportation, the following technologies can be valuable:

  • Transportation Management Systems (TMS): A TMS is a software solution that helps manage and optimize transportation operations. It provides functionalities like route planning, load optimization, carrier selection, and real-time tracking. A robust TMS is essential for coordinating intermodal shipments, ensuring efficient utilization of different modes and smooth transitions between them.
  • Real-Time Tracking and Visibility: Intermodal transportation involves multiple handoffs between different carriers and modes. Real-time tracking technologies, such as GPS, RFID, and IoT sensors, enable you to monitor the location and status of your shipments throughout the journey. This visibility allows for proactive management, minimizing delays, and improving customer service.
  • Data Analytics and Predictive Tools: Intermodal transportation generates vast amounts of data. Utilizing data analytics and predictive tools can help optimize operations by identifying patterns, predicting potential disruptions, and improving decision-making. These tools can assist in route optimization, load balancing, and proactive maintenance planning, leading to increased efficiency and cost savings.
  • Electronic Data Interchange (EDI): Intermodal transportation involves numerous stakeholders, including carriers, freight forwarders, and customs authorities. Implementing EDI allows for seamless electronic communication and data exchange among these entities, streamlining processes such as documentation, invoicing, and customs clearance. This reduces manual errors, paperwork, and delays.
  • Integration with Supply Chain Systems: Intermodal transportation is part of the broader supply chain ecosystem. Integrating your TMS with other supply chain systems, such as warehouse management systems (WMS), order management systems (OMS), and enterprise resource planning (ERP) platforms, enables end-to-end visibility, efficient order processing, and synchronized inventory management.
  • Automation and Robotics: Adopting automation and robotics technologies, such as robotic process automation (RPA), autonomous vehicles, and robotic warehousing, can enhance efficiency and productivity in intermodal transportation. Automated processes can streamline tasks like documentation, inventory management, and last-mile delivery, reducing costs and improving overall performance.

Optimize Packaging and Containerization

Standardizing packaging and containerization practices can streamline intermodal transportation. Use containers that are compatible with different modes of transportation to avoid the need for additional handling and repackaging. Optimize container loads to maximize efficiency and minimize costs.

Evaluate Trade-Offs

When utilizing intermodal transportation, it’s essential to evaluate trade-offs between cost, speed, and reliability. While intermodal transportation may offer cost advantages, it may not always be the fastest mode. Consider the specific requirements of your business and customers to strike the right balance between cost savings and timely delivery.

Mitigate Risks

Develop contingency plans to address potential disruptions in intermodal transportation. This may involve identifying alternative routes, carriers, or modes of transportation to ensure minimal impact on your supply chain in case of unforeseen events. Regularly review and update your risk management strategies to stay prepared for any potential challenges.

Continuously Monitor Performance

Here are some key steps and considerations for continuous performance monitoring in intermodal transportation:

  • Establish Key Performance Indicators (KPIs): Begin by identifying and defining the KPIs that align with your intermodal transportation objectives. These could include metrics such as on-time delivery, cost per mile, transit time, container utilization, and customer satisfaction. KPIs provide measurable targets for evaluating performance.
  • Implement Real-Time Tracking Systems: Invest in technology solutions that enable real-time tracking and monitoring of shipments across different modes of transport. This could include GPS tracking, RFID tags, or transportation management systems (TMS). Such systems provide visibility into the movement of goods and allow for timely intervention if any issues arise.
  • Analyze Data and Generate Reports: Regularly collect and analyze data from various sources, such as tracking systems, carrier performance reports, and customer feedback. Use this data to generate performance reports that highlight key trends, identify bottlenecks, and measure progress towards KPIs. Reports can be generated on a daily, weekly, or monthly basis, depending on the needs of your organization.
  • Conduct Root Cause Analysis: When performance issues or deviations from KPIs are identified, conduct thorough root cause analysis to understand the underlying reasons. This could involve examining data, conducting interviews with stakeholders, and analyzing process flows. By identifying the root causes, you can implement targeted corrective actions to improve performance.
  • Continuous Improvement Initiatives: Based on the findings from performance monitoring and root cause analysis, develop and implement continuous improvement initiatives. This could involve process optimization, training programs, equipment upgrades, or collaboration with suppliers and carriers to enhance performance. Regularly review the effectiveness of these initiatives and make adjustments as needed.
  • Benchmarking and Industry Best Practices: Compare your performance metrics with industry benchmarks and best practices. This will help you identify areas where you can further improve and set more ambitious targets. Benchmarking can be done through industry associations, conferences, or by engaging in collaborative partnerships with other logistics companies.
  • Regular Communication and Feedback: Establish a communication framework with key stakeholders, including customers, carriers, and employees. Regularly seek feedback to understand their perspectives on performance and areas for improvement. This can be done through surveys, focus groups, or one-on-one discussions. Actively listen to feedback and use it to drive continuous improvement efforts.


Intermodal transportation presents a valuable solution for businesses seeking to optimize their logistics processes, improve customer satisfaction, and reduce costs in the new normal. By leveraging the strengths of different modes of transportation, businesses can achieve cost efficiency, flexibility, and environmental sustainability. Implementing intermodal transportation requires a comprehensive assessment of the supply chain, collaboration with transportation partners, the adoption of technology, optimization of packaging, and continuous monitoring of performance. Embracing intermodal transportation as part of your logistics strategy will enable your business to adapt and thrive in the evolving business landscape, meeting changing customer needs while driving operational excellence.